Ideas,
not egos.

Innovation • Marketing • Strategy

WE ARE SMARTY

We are vital partners who work alongside leaders of aspiring CPG startups who are passionate about leading their category and driving profitable growth.

IDEAS. INSPIRATION. INSIGHT.

5 retail trends in the time of COVID-19

5 retail trends in the time of COVID-19

admin2020-09-25T18:18:33+00:00Industry Insights|

What is brand positioning?

What is brand positioning?

admin2020-09-25T16:26:32+00:00Tools & Templates|

Creating and preparing a pitch deck

Creating and preparing a pitch deck

admin2020-09-25T18:39:25+00:00Tools & Templates|

WHY WE DO WHAT WE DO.

Connecting brands to people, solutions to problems and action to the strategy. That’s Jen. She’s smart, she’s scrappy and she’s always looking to what’s next.

John Butcher, CEO and President, Caribou Coffee

Jen is a revered and respected leader. Her focus on connection, driving change and delivering growth is what sets her apart.

Kate Scott, Director, Product Design

Turning ideas into reality is Jen’s superpower.

Matt Russo, President, Retail Russo Advisors

Drive to think differently is what sets Jen apart.

Jen Greenwood, Harry's

Jen’s magic begins with deep listening to the customer and culminates in creating something that makes their lives better.

Dan Phan, Founder, The Late Majority

Jen has a knack for crafting a clear brand vision and ambitious growth strategies fueled by her insatiable curiosity and a deep understanding of the consumer and market.

Pete Hinze, Partner Strategy CPG Group

Jen has a natural ability to work broadly within the startup environment to quickly assess a situation and implement a comprehensive plan to move the business forward.

Jessica Glendenning, Mars

She’s an innovative marketing strategist, disruptive brand builder, incredibly driven, talented beyond words.

Louann Gordon, Executive CPG Recruiter

Jen’s ability to navigate challenges and find solutions is incredible. She is the type of leader who cares deeply and is always looking for ways to align the organization around what’s best for the customer.

Aaron Magness, CMO, Thistle

Innovation

Product innovation is about agility, relevancy and rapid adoption. Successful startups have a deep understanding of their consumer need and are continuously seizing opportunities.

Portfolio Development
Customer Experience
Multichannel Strategy
Chief Merchant Advisory

Marketing

Great marketing makes the customer feel smart. Successful brands have a clear value proposition, are customer obsessed and run deep in authenticity.

Branding & Creative
Growth Marketing
Public Relations
Chief Marketing Officer Advisory

Strategy

We connect startups with investors by articulating compelling, interesting and results oriented stories.

Value Proposition
Seed & Series A Investor Decks
Storytelling
Connecting Startups with Investors

Jen Hagness

Jen has more than 15 years of leadership experience in marketing and product development within start-ups and midsize companies. She is an entrepreneurial and ownership-minded leader with signature strengths in CPG innovation, marketing and channel strategy. She is best described as a dreamer, a doer and a selfless collaborator. Her passion is turning ideas into action, thinking differently and tirelessly pursuing curiosity is what sets her apart.

Industry Expertise: Wellness, Food, Beverage, Pet, Home, Baby, Beauty

Channel Expertise: B2B, B2C, Direct-to-Consumer, License, Franchise
Retail Channels: E-Commerce, Mass, Drug, Convenience, Natural, Specialty, Grocery

Today is the day.

Contact us today.

Let’s connect.

We love a good challenge.

WHY WE DO WHAT WE DO.

Connecting brands to people, solutions to problems and action to the strategy. That’s Jen. She’s smart, she’s scrappy and she’s always looking to what’s next.

John Butcher, CEO and President, Caribou Coffee

Jen is a revered and respected leader. Her focus on connection, driving change and delivering growth is what sets her apart.

Kate Scott, Director, Product Design

Turning ideas into reality is Jen’s superpower.

Matt Russo, President, Retail Russo Advisors

Drive to think differently is what sets Jen apart.

Jen Greenwood, Harry's

Jen’s magic begins with deep listening to the customer and culminates in creating something that makes their lives better.

Dan Phan, Founder, The Late Majority

Jen has a knack for crafting a clear brand vision and ambitious growth strategies fueled by her insatiable curiosity and a deep understanding of the consumer and market.

Pete Hinze, Partner Strategy CPG Group

Jen has a natural ability to work broadly within the startup environment to quickly assess a situation and implement a comprehensive plan to move the business forward.

Jessica Glendenning, Mars

She’s an innovative marketing strategist, disruptive brand builder, incredibly driven, talented beyond words.

Louann Gordon, Executive CPG Recruiter

Jen’s ability to navigate challenges and find solutions is incredible. She is the type of leader who cares deeply and is always looking for ways to align the organization around what’s best for the customer.

Aaron Magness, CMO, Thistle

Ideas, not egos.

WE ARE SMARTY

IDEAS. INSPIRATION. INSIGHT.

5 retail trends in the time of COVID-19

What is brand positioning?

Creating and preparing a pitch deck

WHY WE DO WHAT WE DO.

Connecting brands to people, solutions to problems and action to the strategy. That’s Jen. She’s smart, she’s scrappy and she’s always looking to what’s next.

Jen is a revered and respected leader. Her focus on connection, driving change and delivering growth is what sets her apart.

Turning ideas into reality is Jen’s superpower.

Drive to think differently is what sets Jen apart.

Jen’s magic begins with deep listening to the customer and culminates in creating something that makes their lives better.

Jen has a knack for crafting a clear brand vision and ambitious growth strategies fueled by her insatiable curiosity and a deep understanding of the consumer and market.

Jen has a natural ability to work broadly within the startup environment to quickly assess a situation and implement a comprehensive plan to move the business forward.

She’s an innovative marketing strategist, disruptive brand builder, incredibly driven, talented beyond words.

Jen’s ability to navigate challenges and find solutions is incredible. She is the type of leader who cares deeply and is always looking for ways to align the organization around what’s best for the customer.

Innovation

Marketing

Strategy

Jen Hagness

Today is the day.

Contact us today.

Let’s connect.

We love a good challenge.

WHY WE DO WHAT WE DO.

Connecting brands to people, solutions to problems and action to the strategy. That’s Jen. She’s smart, she’s scrappy and she’s always looking to what’s next.

Jen is a revered and respected leader. Her focus on connection, driving change and delivering growth is what sets her apart.

Turning ideas into reality is Jen’s superpower.

Drive to think differently is what sets Jen apart.

Jen’s magic begins with deep listening to the customer and culminates in creating something that makes their lives better.

Jen has a knack for crafting a clear brand vision and ambitious growth strategies fueled by her insatiable curiosity and a deep understanding of the consumer and market.

Jen has a natural ability to work broadly within the startup environment to quickly assess a situation and implement a comprehensive plan to move the business forward.

She’s an innovative marketing strategist, disruptive brand builder, incredibly driven, talented beyond words.

Jen’s ability to navigate challenges and find solutions is incredible. She is the type of leader who cares deeply and is always looking for ways to align the organization around what’s best for the customer.

Ideas,
not egos.