What is brand positioning?
Why do I need a brand positioning statement? In its simplest terms, a value proposition is a positioning statement that explains what benefit you provide for who and how you do it uniquely well. It describes your target buyer, the pain point you solve, and why you’re distinctly better [...]
Creating and preparing a pitch deck
Creating and preparing a pitch deck. Congrats you have an idea...now it’s time to reveal the essence of your business. To have a successful investor deck you need to have a smart pitch deck. This template is a simple overview of what you will want to build [...]
5 retail trends in the time of COVID-19
INDUSTRY INSIGHTS: 5 retail trends in the time of COVID-19 and how to solve for them We are seven months into adjusting to our “new normal” with COVID-19, and most agree that consumer buying behaviors will be forever changed. The global pandemic has fundamentally changed the way we live, [...]
WHY WE DO WHAT WE DO.
Connecting brands to people, solutions to problems and action to the strategy. That’s Jen. She’s smart, she’s scrappy and she’s always looking to what’s next.
Jen is a revered and respected leader. Her focus on connection, driving change and delivering growth is what sets her apart.
Turning ideas into reality is Jen’s superpower.
Drive to think differently is what sets Jen apart.
Jen’s magic begins with deep listening to the customer and culminates in creating something that makes their lives better.
Jen has a knack for crafting a clear brand vision and ambitious growth strategies fueled by her insatiable curiosity and a deep understanding of the consumer and market.
Jen has a natural ability to work broadly within the startup environment to quickly assess a situation and implement a comprehensive plan to move the business forward.
She’s an innovative marketing strategist, disruptive brand builder, incredibly driven, talented beyond words.
Jen’s ability to navigate challenges and find solutions is incredible. She is the type of leader who cares deeply and is always looking for ways to align the organization around what’s best for the customer.
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