What is brand positioning?

Why do I need a brand positioning statement? In its simplest terms, a value proposition is a positioning statement that explains what benefit you provide for who and how you do it uniquely well. It describes your target buyer, the pain point you solve, and why you’re distinctly better [...]

Jul 28, 2020|Tools & Templates|


Connecting brands to people, solutions to problems and action to the strategy. That’s Jen. She’s smart, she’s scrappy and she’s always looking to what’s next.

John Butcher, CEO and President, Caribou Coffee

Jen is a revered and respected leader. Her focus on connection, driving change and delivering growth is what sets her apart.

Kate Scott, Director, Product Design

Turning ideas into reality is Jen’s superpower.

Matt Russo, President, Retail Russo Advisors

Drive to think differently is what sets Jen apart.

Jen Greenwood, Harry's

Jen’s magic begins with deep listening to the customer and culminates in creating something that makes their lives better.

Dan Phan, Founder, The Late Majority

Jen has a knack for crafting a clear brand vision and ambitious growth strategies fueled by her insatiable curiosity and a deep understanding of the consumer and market.

Pete Hinze, Partner Strategy CPG Group

Jen has a natural ability to work broadly within the startup environment to quickly assess a situation and implement a comprehensive plan to move the business forward.

Jessica Glendenning, Mars

She’s an innovative marketing strategist, disruptive brand builder, incredibly driven, talented beyond words.

Louann Gordon, Executive CPG Recruiter

Jen’s ability to navigate challenges and find solutions is incredible. She is the type of leader who cares deeply and is always looking for ways to align the organization around what’s best for the customer.

Aaron Magness, CMO, Thistle

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