What is brand positioning?
Why do I need a brand positioning statement? In its simplest terms, a value proposition is a positioning statement that explains what benefit you provide for who and how you do it uniquely well. It describes your target buyer, the pain point you solve, and why you’re distinctly better [...]
Creating and preparing a pitch deck
Creating and preparing a pitch deck. Congrats you have an idea...now it’s time to reveal the essence of your business. To have a successful investor deck you need to have a smart pitch deck. This template is a simple overview of what you will want to build [...]
5 retail trends in the time of COVID-19
INDUSTRY INSIGHTS: 5 retail trends in the time of COVID-19 and how to solve for them We are seven months into adjusting to our “new normal” with COVID-19, and most agree that consumer buying behaviors will be forever changed. The global pandemic has fundamentally changed the way we live, [...]


